If you've ever browsed Etsy when in the hunt for a gift, you know a bit about the world of the crafts. What began as a means for arts and crafts enthusiasts to earn some money online has quickly become among the hottest markets in retail, and customers are clamoring to get their hands on handmade and artisan products made by actual people, not something fresh off a conveyor belt.
To surf on this wave of handmade success, businesses and manufacturers must take steps to advertise and promote themselves. This by itself is a process that presents challenges both with time and money.
Whether you sell your handmade goods via a physical shop or craft fairs, or favor virtual storefronts provided by websites such as Etsy, there are marketing efforts you need to take. Marketing your items will help you gain the necessary exposure and show your items to potential online buyers. To assist with the growth of your company in a cost effective way you should use automated tools to do the marketing job for you. Virtually all small businesses have a difficult time in the beginning, but craft businesses may have it tougher than some. Advertising on social network is among the most cost efficient ways of getting your name out there. Craft businesses usually have products that are very visual in nature, so posting their product images can have a big impact on their potential exposure.
Using EtsyMarketingTool social promotion, you can improve your visibility on Pinterest, Twitter and Facebook. Set your shop to run its marketing efforts on auto-pilot. In less than 2 minutes you can set rules to do the item pinning on Pinterest for you, without ever doing any manual work. The same goes for our auto-posting tool for Twitter. Set it once and forget about it - our system will do the rest for you!
Already a member? Make the best of your EtsyMarketingTool account today and use our social promotion feature to do the work for you.
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