Etsy's search algorithm rewards sellers based on few parameters like past sale performance, items recency, shop size, product variety and your presence in various social channels. As a seller, you can and should work diligently to improve on all these fronts. Success will not come overnight, but working hard and working smart are two different ways to achieve the same goals.
Working smart means that you should automate as much work as you can, so you free yourself from activities that are time-consuming like posting your items on social media or actively renewing them from time to time.
Using our tool to automatically renew items will bring them back into search at a higher position. When creating a renewal rule, aim to renew your top selling items at times when potential visitors are active online. Generally speaking, this means between 11am to 9pm.
When an item sells, you should post it again in your shop by renewing it. This will help in boosting its ranking in search results. Automating the renewal of sold-out items is another task that you can set with our tool. See your 'Set Items to Renew When Sold' page for more details.